TikTok Shop US profitability

Decorably, every SKU we sell on TikTok Shop US, with Amazon US alongside.

Where TikTok sales go

All SKUs, from sales down to profit after ads and samples.

TikTok after ads and samples, Amazon after ads. SKUs with 20+ TikTok units in the window.

TikTok ShopAmazon

Click a row for its per-unit breakdown. Margins are a share of sales. Profit after ads and samples is the TikTok result for the window.

Assumptions (edit to recalculate)

TikTok referral fee % Smart promotion fee % GMV Max SGD to USD Sample shipping vs FBT per unit

How the numbers are worked out, and sources